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MAESHELLZ
Project type
Logo, Website Design/Development, Graphic Design, Product Labeling
MaeShellz is a handcrafted wellness brand inspired by generations of healing traditions, specializing in organic oils, perfumes, and seasonings. Founded by Michelle Rogers, the brand honors her grandmother’s remedies and recipes, turning nostalgic memories into premium, natural products. IdeaLaunching partnered with MaeShellz to bring this vision to life with a full brand and digital launch package, blending storytelling, strategy, and design to position the brand for growth across both e-commerce and in-person retail.
🛠 Services Provided
For MaeShellz, IdeaLaunching delivered a comprehensive branding and launch experience including:
Brand Development: Logo refinement, color palette selection, typography, and brand story centered around the founder’s family legacy.
Visual Identity & Packaging: Custom product label designs for seven products (oils, seasonings, perfumes), formatted for print and aligned with FDA-friendly layout standards.
Website Design: Full site layout and design using Wix, including homepage, product pages, squeeze page, and integrated shop.
Copywriting: Product descriptions, usage directions, ingredients, and About page copy that reflect the MaeShellz voice and values.
Mockups & Imagery: Branded product visuals, category banners, and layout wireframes for client approval and launch readiness.
SITE LOCATION: https://www.maeshellz.com/
